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Majorel joined WILCO to accelerate innovation in customer relations

February 23, 2023
Julia Lopez - WILCO Libérateurs d'ambitions
Julia Lopez
Content & Community Manager
Logo - WILCO

WILCO announced the arrival of a new sponsor, Majorel – a major global player in outsourced customer experience (CX) for the world’s biggest brands including sector leaders and new players in the fast-growing digital economy. Majorel was keen to pursue its technological and digital innovation approach, while supporting projects that offer promising solutions in customer relations.

Guillemets - Bleu

We’re delighted that Majorel has joined the WILCO Partners Club, which already includes a number of leading companies like AXA, BNP, Bouygues Telecom, Cisco, CNP Assurances and Gecina. Their involvement will create strong synergies between a major player in customer relationship management and the accelerated projects.”

Paris, February 16, 2023 – Majorel Group Luxembourg S.A. a major global player in outsourced customer experience (CX) for the world’s leading brands, announced the signing of a partnership with WILCO, one of France’s leading innovation accelerators. This collaboration will provide long-term support for projects delivering solutions that drive customer experience.

Eric Vaysset, CEO WILCO

Eric Vaysset - WILCO Libérateurs d'ambitions

Accelerating innovation in customer relations

Majorel and WILCO have signed a strategic partnership agreement to support innovation projects in 4 sectors: Customer Experience & RetailTech, Digital Transformation, FinTech & InsurTech, MarTech & Creative Business. For each, Majorel will bring in-depth knowledge of the sector and technologies, as well as connections with leading companies.
Guillemets - Bleu

For several years, Majorel has led an ecosystem dedicated to digital innovation. In our customer experience laboratories, in-house teams develop new solutions that advance customer relationship systems. The partnership with WILCO reinforces this approach, enabling us to be at the source of innovation alongside one of France’s leading innovation accelerators.”

Stéphane Derly, Majorel Transformation Director

Drawing inspiration externally to drive internal innovation

In a fast-changing world, where the digital transformation of customer paths and experiences is central, this partnership aligns with Majorel’s desire to support entrepreneurs initiating technological shifts. Majorel has joined a dynamic ecosystem of startups, which are designing differentiating customer experience management solutions. In particular, this partnership will enable Majorel to identify innovations at an early stage, thus offering customers new technological solutions to transform customer journeys and experiences.
Guillemets - Bleu

By joining forces with WILCO, Majorel is reinforcing our innovation cycle to better meet customer expectations, in particular by identifying very early on solutions that can enhance customer experience,” explains Stéphane Derly.

Stéphane Derly, Majorel Transformation Director

Support and collaboration opportunities for WILCO startups

The partnership provides long-term support for WILCO-boosted projects focused on transforming customer relations. Majorel will share its expertise, know-how and network with them. Majorel is a strategic intermediary and an ideal partner for entrepreneurs looking to test their innovations in the field and refine their value proposition. The aim? Create new business opportunities for these projects and win new contracts. Entrepreneurs will also have access to the majUP program, an integrated service that offers further operational support to drive customer relations.

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