In collaboration with ProChile, the Chilean government export promotion agency, WILCO has successfully piloted its EXPLORE program. This initiative was designed to equip 3 high-potential Chilean startups from the Industry 4.0 & Transport, CleanTech & Energy, and E-Health sectors with the essential toolkit for a strategic and sustainable entry into the French market.
Watch the highlights of this market immersion program in the video below:
Entering the French Market: A Rigorous Preparation Exercise
Successful market entry requires more than a translated value proposition. It demands a structured, evidence-based approach. WILCO’s program focused on 3 critical pillars:
- Refining the value proposition to meet the specific expectations and pain points of local customer segments.
- Decoding the Ecosystem through detailed mapping of competitors, potential partners, and early-adopter clients.
- Validating the go-to-market strategy to build the foundation for a viable and scalable launch.
WILCO EXPLORE Program: A blend of workshops and networking
The EXPLORE program provided a tailored journey combining strategic analysis with real-world immersion:
- A Personalized Strategic Diagnosis of each startup’s positioning for the French market.
- Group Workshops on customer discovery, competitive landscape, and strategic partnerships.
- Expert Mentoring Sessions with industry insiders and seasoned entrepreneurs.
- Ecosystem Immersion to build a qualified initial network and identify concrete pilot opportunities.
“The program provided far more than an introduction. It gave us a clear roadmap and relevant connections to build our European strategy. The practical approach and WILCO’s network were decisive factors for our next steps.”
— Ivan Pino / Jaime Feced, Co-Founder of RiverPla
Spotlight on the 3 Supported Chilean Startups
🧬 RiverPla (CleanTech & Energy) – Founded by Ivan Pino and Jaime Feced
A biotech innovation producing hyaluronic acid from dairy waste, with production costs 30-50% lower than traditional methods. This sustainable, flexible, and EU-compliant solution addresses core circular economy challenges.
🩺 Pegasi (E-Health) – Founded by Luis Santiago
A data platform that streamlines and accelerates the cancer patient journey by reducing the critical time between screening and treatment. Its technology enhances care coordination and operational efficiency for healthcare providers.
📦 Altanet (Industry 4.0 & Transport) – Founded by Benjamin Araya
An accessible and affordable Warehouse Management System (WMS) for SMEs, offering real-time inventory management and advanced features at a competitive price—a tailored solution for growing businesses.